ON THE ROAD
To launch the new Teddy on the Road line, the famous ceramic character dedicated to 6 of the most famous cities in the world.
At the same time pushing the promotion linked to the launch of the line, which offers a gadget dedicated to the world of travel.
Hence reaching a new, younger and socially connected consumer target.
Engaging with a younger target through an entertaining augmented reality activity.
Distributing in store, pointer provided postcards, to enhance the download of the App in order to create and share funny selfies.
The hashtag #teddyontheroad reaches very significant numbers and all promotion's goals are achieved within few weeks.