FROM HEART...

TO HEART

Create curiosity and engagement towards a younger target (18>35).

To create a fresh, lively tone of voice to reinforce brand awareness.

To use a visual language that is creative, innovative, and viral.

Creation of three tutorial videos with the iconic Panda, a fun character of great impact .

In a light-hearted, amusing tone, we show our target how to amaze their partner or friends.

The stop-motion videos present the products using a new visual language.