CHRISTMAS: A WONDERFUL TALE OF BEING TOGETHER
To create a through-the-line communication project that expresses the values of THUN and makes them an inherent part of a Christmas message
To reinforce THUN’s dominant position on the market
To put the THUN Maxi Carousel, the hero product of Christmas 2016, at the centre of the narrative
To ensure personal involvement of the THUN fan base
To go viral with a story on the Web
The creation of an all-round communication strategy with an online competition, the “THUN Carousel of Gifts”, and Finding the Soul of Christmas, a 3-D cartoon video.
A dedicated mini-site, POS and on-field communication, and a social networking campaign on Facebook, Facebook Canvas and Instagram.
Teaser video and cartoon video in rotation on social media, with a reduced version for television flights on Mediaset.
Dedicated ambient marketing (Palazzo Mamming, Merano).
The competition totalled 790,000 entries with 88,000 members throughout Italy, and the 3-D cartoon video topped 2,000,000 views.