PASSION

INNOVATION

PERFORMANCE

To assist the launch of the on-road product line that now accompanies the off-road collection.

To draw up a new strategy for brand positioning and communication.

To reinforce the brand identity with a graphic restyling of the products.

Formulation of a new across-the-board advertising slogan: “Nils your Bike”.

A new graphic concept for the labels and for the new line of Bike products.

Creation and launch of a new web site.

Concept and creation of the ADV campaigns (print and web).