CELEBRATING GOODNESS

AT LA TRIENNALE

Communicate the new brand positioning to the trade, B2B and B2C press, supporting the recently introduced “OGM FREE company approach” on the italian market, including packaging reviews, adv campaigns and all relevant marketing tools.

Organize an event to celebrate Exquisa’s 110 years at La Triennale di Milano, a unique location in line with the brand’s new positioning immersed in the nature of the Parco Sempione. Present the storytelling video of the company, its unique characteristics, values and the origin of the “Vera Bontà” payoff, that emphasizes the brand strategy&communication activities for 2018.