LIFECIRCUS
Via Marie Curie, 17
39100 Bolzano
Via Aurelio Saffi, 12
20123 Milano
STAND OUT FROM THE CROWD
CHALLENGE
During the EICMA bike show, to create a tailor-made stand able to express the dynamicity of the brand.
To develop the whole communication concept for the event.
SOLUTION
To focus on motorsport also introducing the new bike pro line.
Communicate the umbrella brand payoff “Nils your bike”.
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