PASSION INNOVATION PERFORMANCE
To assist the launch of the on-road product line that now accompanies the off-road collection.
To draw up a new strategy for brand positioning and communication.
To reinforce the brand identity with a graphic restyling of the products.
Formulation of a new across-the-board advertising slogan: “Nils your Bike”.
A new graphic concept for the labels and for the new line of Bike products.
Creation and launch of a new web site.
Concept and creation of the ADV campaigns (print and web).