UNDER ARMOUR BRAND LAUNCH
Introducing the “underdog” brand to the Italian trade and press, considering its core values and general look&feel.
To create an outstanding 360-degree event with a disruptive approach. Trade & press were taking active part to training sessions endorsed by Microgate (technical partner of the event).
Personalization and branding of all the “working stations” and access areas of the event site, including the show stage and the audio-video production area.