STARPOOL

CHALLENGE

To create innovation in an virgin market segment with a pioneering project of design, industrialisation - made by MFOR (www.mfor.eu) - and communication.

SOLUTION

To develop a new product narrative strategy applicable to all touchpoints based on sustainability and recycling principles.

To create contents of the industrial design project.

WHAT WE DID

Developed the communication concept, line naming of the project and products.
Narrated and described the industrial process through which the Starpool and the designer team (MFOR) were able to develop the prototype.
Create all BTL touchpoints and digital communication tools, covering all social and web channels including the ones for the Fiera Hotel in Bolzano.

WANT TO GET IN TOUCH?

LIFECIRCUS
Via Marie Curie, 17
39100 Bolzano

Via Vincenzo Bellini, 13
20122 Milano