A NEW LOOK

FOR EYEWEAR

Create a new communication jargon that brings about a turning point in the history and objectives of MIDO.

Attract new segments of the public and maintain the existing base by giving greater appeal to everything new at MIDO.

Create a global communication concept that is effective on all international markets.

Creation of “Ideas are dreams come true” as the underlying story told by MIDO communication in 21 markets (including the USA, Hong Kong, Finland and South America).

Multi-subject campaign with ADV-key visuals for 2016 and 2017.

Guarantee a multichannel approach.

Creation of B2B tools for the fair (brochures, ads, flyers).

Coordination and creation of MIDO boosts for international fairs in the eyewear sector.