KANZI MEN CONQUER SOUTH TYROL
Promote and engage the public to taste the goodness of the Kanzi Apple in a disruptive manner, accordingly with the international positioning of the brand.
Create an event with a multichannel approach.
The Kanzi® apple was distributed for 2 weeks through 4 Kanziman promoters on trains.
The #DoyouKanzi hashtag was launched together with a B2C contest awarding Amazon vouchers.