EXQUISA: REAL GOODNESS CHOOSES LIFECIRCUS
Stand out of the crowd.
Tell a new story enabling the brand to be different from his competitive environment.
Focus on the brand’s values, evolving the communication in line with it's vision and mission. The meaning of goodness is not only related to the highest quality of the products, but much more to a "human to human" approach of life. A brand that evokes and aims to create interaction and positive sentiments with its final consumers, a concept that plays with headlines combined with the new corporate identity highlighting the differents meanings of goodness.