THE BEAUTY

OF CHRISTMAS

Assist in the launch of the international communication concept for Christmas 2016: “The Beauty of Christmas”.

Reassess the use of showcases in POS.

Reformulation and adaptation of the international communication concept with a copy strategy and visuals adapted to the various communication supports, starting from the international Douglas concept (posters, window signs, in-store flyers, envelopes for gift cards, shoplifting protection, and digital strategy).