DOROTHEA WIERER AND LISA VITTOZZI:

ROAD TO VICTORY

CHALLENGE

Identify new communication channels to guarantee to the brand an omnichannel approach towards it's international audience.

SOLUTION

Invent a new communication tool and touchpoint.
Define the general parameters of the endorsments considering the huge audience Biathlon gathers in the european markets.

WHAT WE DID

Biathlets Endorsment research and definition.
Contents creation (videos, photos, web, press) of the athlete's communication.
Coordination of the whole project.

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LIFECIRCUS
Via Marie Curie, 17
39100 Bolzano

Via Vincenzo Bellini, 13
20122 Milano

DOROTHEA WIERER AND LISA VITTOZZI: ROAD TO VICTORY

DOROTHEA WIERER AND LISA VITTOZZI:

ROAD TO VICTORY